Today, dogs are family.
They eat and exercise with us, play together with our kids, binge watch that TV series, accompany us on weekend breaks, and some lucky ones get to sleep on our beds.
But when it comes to their food, most of us still feed them kibble.
Most kibble is made from off-cuts and is ultra-processed, frequently containing fillers and artificial preservatives.
They can sit in an unopened bag for months, sometimes years.
Look on the back, and some list up to 40 ingredients.
We’d never feed this to our own family.
As dog-lovers, we wanted better.
At ilume, we have one goal: to give dogs longer and healthier lives. When we say “stay” we mean something deeper.
Gary, our head chef, and his team make fresh meals in our Melbourne kitchen.
Our dinners are made from high-quality cuts of meat – like chicken breast and topside steak – and poached in water baths.
Our breakfasts are gently roasted overnight to preserve natural flavours and maximum nutrients.
Serving our food is easy, and they look and smell like human meals.
Our customers say their dogs eat better than they do!
But that’s just the start. We also provide insight into what our dogs are up to. Our activity tracker and companion app measures our dog’s steps and calories used during the day, and the duration and quality of their sleep at night.
It uses this, and other health information, to recommend each dog’s meal portions, helping maintain their ideal body weight.
Keeping our dogs healthy means there’s less risk of complications from obesity or chronic diseases later on.
Our tech is optional, but it’s a great discovery tool.
Visit our website to arrange a home-delivered box.
It’s time for change. Let’s ilume.
